Anaida has always seen the world differently — not just as it is, but as it could be.
This visionary way of being, layered with years of creative experience, has led her to quietly shape some of the most refined experiences across hospitality, entertainment, and real estate.
She consults in the luxury segment, working selectively with five-star hotels, high-end entertainment brands, and luxury real estate projects.
With her background as an artist, healer, chef, performer, and energy worker — Anaida offers a 360° perspective rarely found in the consulting space. Her approach is intuitive yet grounded, bold yet refined, always tailored to the heart of the brand and the soul of its audience.
She’s not interested in trends. She’s interested in truth and how it can be felt, seen, and experienced in every detail.
From Strategy Back to Soul.
Some stories are born from strategy—others, from a deeper calling. Anaida’s passion initiatives are where both worlds meet.
These are not just feel-good projects; they’re living examples of emotional marketing, subtle storytelling, and energetic design at work. Each initiative blends the brand with art, wellness, and social good, leaving a lasting impact on people and places alike
An energetic breakfast experience by Anaida, created to help people start their day with high vibes, deep clarity, and a happy heart. Though breakfast isn’t the most celebrated meal in India, this unique gathering became a powerful movement—bringing together people, stories, and spontaneous breakthroughs. With occasional guest speakers and always uplifting energy, Anaida holds space as a catalyst, reminding everyone: “The magic is yours. I just help spark it.”
Curated by Anaida Parvaneh in collaboration with SBOW, Light of Life Trust and Palladium, Bombay Oldfashioned was a one-of-a-kind exhibition that paid tribute to the enduring spirit and iconic moments of Bombay. Captured through the lens of photographer Palash Bose, the showcase brought to life scenes that beautifully reflect the soul of a city steeped in history and culture.
The exhibition featured striking portraits of well-known personalities like Rahul Bose, Diandra Soares, Freddy Daruwala, Sandhya Shetty, and Uday Benegal -reimagined in quintessential Old Mumbai settings—from chai at an Irani café to a bride outside Mount Mary’s Church or a musician at Rhythm House.
Adding a playful twist to the nostalgia, the exhibition also featured a special section of witty, Bombay-centric caricatures by popular illustrator Abhijit Kini—offering a light-hearted yet insightful take on the city’s quirks and characters.
Beyond its artistic value, the initiative had heart. Total proceeds from the exhibition went to Light of Life Trust, supporting the education of underprivileged children. Through this creative endeavor, Anaida brought together nostalgia, storytelling, and social impact—reminding us that while the city evolves, its spirit endures.
Bombay Old Fashioned Initiative – “Irani Chai”
Bombay Old Fashioned with Sandhiya Shetty
Bombay Old Fashioned with Rahul Bose
Bombay Old fashioned with Diandra Soares
